Hollywood superstar Kate Hudson appears in the new Campari calendar. The actress features in the 17th edition of the iconic calendar, in its 'BitterSweet Campaign'. It features Kate, 36, taking the stage as two opposing political candidates - Bitter and Sweet - in what is described by the Italian aperitif maker as "a play on the energy and excitement surrounding the ritual of political elections and the quintessential flavor profile of Campari". Kate Hudson said: "For me, this project meant much more than producing a calendar; it was a creative process telling a great story. It was a fabulous campaign that challenged me to bring out two different sides of myself to ensure that the pictures told the story in a creative and beautiful way - and that is exactly what we've achieved. Personally I lean towards the sweeter side of things, however my taste buds definitely love bitter! Though a play on flavor profile, this year's theme asks people to take a stand for what they believe in, which to me is a very powerful message. The 2016 Calendar is a testament to how Campari stays true to itself as a brand and proves there will always be a place for the classic nature of Campari within today's contemporary world." The calendar was shot by photographer Michelangelo Di Battista for Campari. *Mandatory credit Splash/Campari/Michelangelo Di Battista*

Pictured: Kate Hudson appears in new Campari calendar Ref: SPL1179428 181115
Picture by: Splash/Campari/Di Battista

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